1. What cookies and pixels are
Cookies are small text files a website stores on your device. Pixels, tags and local storage are similar technologies that read or store information on your device or send it to a third party. In this policy “cookies” covers all of them.
This policy complements our Privacy Policy, which explains who is responsible for your data (Jorge Pasco Romero, trading as PaskoGroup) and your rights.
2. How consent works on this site
- Nothing optional before you choose. Analytics and marketing cookies are blocked until you click “Accept all” or switch a category on. Pre-ticked boxes, scrolling or continuing to browse never count as consent.
- Reject is as easy as accept. Both buttons sit side by side with the same prominence. You can still use the whole site if you refuse.
- Granular choice. “Customise” lets you accept analytics and marketing separately.
- Withdraw any time. Use the round cookie button in the bottom corner or “Cookie settings” in the footer. When you withdraw, we delete the first-party cookies of that category and reload the page so the tools stop.
- Global Privacy Control. If your browser sends GPC, we treat it as an opt-out of sale/sharing and keep marketing cookies off.
- Duration of your choice. We remember your decision for 12 months, then ask again. We also ask again whenever we add tools or purposes.
This approach meets the requirements of the EU ePrivacy Directive and GDPR, UK PECR, Peru's Ley 29733, Quebec Law 25, PIPEDA, US state privacy laws, and the Australian and New Zealand Privacy Acts.
3. Cookies we use
Strictly necessary — always active
| Name | Provider | Purpose | Duration |
|---|---|---|---|
pasko-consent | PaskoGroup (local storage) | Remembers your cookie choices and their date | 12 months |
pasko-lang | PaskoGroup (local storage) | Remembers your language (English/Spanish) | Until you clear it |
Analytics — only with consent
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_pk_id.* | Matomo (first party) | Distinguishes visitors | 13 months |
_pk_ses.* | Matomo (first party) | Groups page views into a visit | 30 minutes |
_pk_ref.* | Matomo (first party) | Stores the referring website | 6 months |
_ga | Google Analytics (first party) | Distinguishes visitors | 13 months |
_ga_<ID> | Google Analytics (first party) | Keeps session state | 13 months |
_clck | Microsoft Clarity (first party) | Persists the Clarity user ID and preferences | 12 months |
_clsk | Microsoft Clarity (first party) | Joins page views into one session recording | 1 day |
CLID | Microsoft Clarity (clarity.ms) | Identifies the first time Clarity saw this user | 12 months |
MUID, ANONCHK | Microsoft (clarity.ms / bing.com) | Identifies unique browsers across Microsoft sites; validates the MUID | 13 months / 10 minutes |
Marketing & advertising — only with consent
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (first party) | Identifies the browser to measure and deliver Meta ads | 90 days |
_fbc | Meta (first party) | Stores the last ad click (fbclid) | 90 days |
fr | Meta (facebook.com) | Ad delivery, measurement and retargeting | 90 days |
_ttp | TikTok (first party) | Measures ad performance and builds audiences | 13 months |
_tt_enable_cookie | TikTok (first party) | Checks whether the browser accepts cookies | 13 months |
ttcsid, ttcsid_<ID> | TikTok (first party) | Groups events into a session | Session (up to 13 months) |
ttwid, tt_* | TikTok (tiktok.com) | Ad delivery and fraud prevention | Up to 13 months |
Durations shown are the maximums we configure or that providers publish; providers may change cookie names. Third-party cookies (set on facebook.com, tiktok.com, clarity.ms, bing.com) are governed by those companies' policies, linked in section 5 of our Privacy Policy.
4. Managing cookies
- On this site: open cookie settings at any time.
- In your browser: you can block or delete cookies in your browser settings (Chrome, Firefox, Safari, Edge).
- Platform tools: Google Analytics opt-out add-on, your Meta ad preferences and your TikTok ad settings.
- Industry opt-outs: Your Online Choices (EU/UK), DAA (US), DAAC (Canada).
5. Contact
Questions about cookies: Jorge Pasco Romero, marketing@paskogroup.com.
We review this policy at least once a year and whenever we change the tools on our site.